1、国内很多开发商不懂商业原理，不晓商业管理商业，其开发的地产项目充其量只是一座“建筑”，而不是一个“商业项目”。
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2、很多地产开发商把住宅开发的思路和操作方式照搬到商业地产开发，抱着“卖完就走”的态度，只注重前期开发，根本不考虑能否经营、是否适合经营等问题，结果导致投资人和经营者被深度套牢。
··················································································································································
3、商业地产的开发过程其实是一个品牌开发的过程，通过拿地、定位、规划、策划、包装、招商、经营各个环节丝丝入扣的运作创造出商业地产的品牌，进而创造附加价值。如果商业地产仅仅是出卖土地加上建筑物，那么这个商铺肯定是没有市场效用性、没有商业价值的，这个“商铺”可能就是“伤铺”。
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4、为了追求商业地产的直接利益，很多地产商采取“炒铺不炒商”的手法。其实，商业地产的价值在“商”，只要商业繁荣了，物业自然会升值。
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5、虽然商业地产的核心和载体是商业，但由于现阶段房地产是暴利行业，商业是微利行业，绝大多数开发商仅仅把商业地产视作获取高利的一种手段，不会在商业运营上作长远的规划和设计，造成商业地产开发中商业与地产脱节。
··················································································································································
6、一个成功的商业地产项目需要赋予其独特的商业文化，其必有自己的商业灵魂，甚而扮演着城市形象大使的角色。因此，在开发建设一个商业地产项目时，没有捷径可走，必须按“先商业后地产”的秩序进行，从商业的视角出发、从商业的需求入手并以解决商业经营的问题为根本。
··················································································································································
7、商业规划离不开对商家需求的深刻把握与知识化沉淀，规划过程中必须要本着尊重商家、尊重消费者需求的原则，顺“客”而为。因此，不能简单地将商业规划交给设计院来进行，设计院只是揉合了建筑专业知识的一枝笔，而不是具有商业思想的大脑。
··················································································································································
8、商业是城市的基本内容，商业物业的风貌是城市的名片。
··················································································································································
9、不少投资决策者只重视商业广场的选址而忽视对商场的规划设计，对商业地产合理规划布局的重要性和有关专业技术半信半疑，或者根本不相信，直到项目开发失败后才亡羊补牢，而此时却往往是木已成舟难以补救。
··················································································································································
10、在倡导服务细分市场的今天,商业地产定位如果是将消费者一网打尽，必定没有突出特色，不能形成差异化。要想在众多地产项目中异军突起, 就必须很好地研究目标消费群，按照目标消费者的需求进行开发, 才能吸引目标人群的眼球。
··················································································································································
11、决定商业地产运营好坏的首要因素在于设计理念，从某种程度而言，设计理念决定一个商业地产项目的成败，未来的运营方向必须和最初的设计理念一致。
··················································································································································
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2、很多地产开发商把住宅开发的思路和操作方式照搬到商业地产开发，抱着“卖完就走”的态度，只注重前期开发，根本不考虑能否经营、是否适合经营等问题，结果导致投资人和经营者被深度套牢。
··················································································································································
3、商业地产的开发过程其实是一个品牌开发的过程，通过拿地、定位、规划、策划、包装、招商、经营各个环节丝丝入扣的运作创造出商业地产的品牌，进而创造附加价值。如果商业地产仅仅是出卖土地加上建筑物，那么这个商铺肯定是没有市场效用性、没有商业价值的，这个“商铺”可能就是“伤铺”。
··················································································································································
4、为了追求商业地产的直接利益，很多地产商采取“炒铺不炒商”的手法。其实，商业地产的价值在“商”，只要商业繁荣了，物业自然会升值。
··················································································································································
5、虽然商业地产的核心和载体是商业，但由于现阶段房地产是暴利行业，商业是微利行业，绝大多数开发商仅仅把商业地产视作获取高利的一种手段，不会在商业运营上作长远的规划和设计，造成商业地产开发中商业与地产脱节。
··················································································································································
6、一个成功的商业地产项目需要赋予其独特的商业文化，其必有自己的商业灵魂，甚而扮演着城市形象大使的角色。因此，在开发建设一个商业地产项目时，没有捷径可走，必须按“先商业后地产”的秩序进行，从商业的视角出发、从商业的需求入手并以解决商业经营的问题为根本。
··················································································································································
7、商业规划离不开对商家需求的深刻把握与知识化沉淀，规划过程中必须要本着尊重商家、尊重消费者需求的原则，顺“客”而为。因此，不能简单地将商业规划交给设计院来进行，设计院只是揉合了建筑专业知识的一枝笔，而不是具有商业思想的大脑。
··················································································································································
8、商业是城市的基本内容，商业物业的风貌是城市的名片。
··················································································································································
9、不少投资决策者只重视商业广场的选址而忽视对商场的规划设计，对商业地产合理规划布局的重要性和有关专业技术半信半疑，或者根本不相信，直到项目开发失败后才亡羊补牢，而此时却往往是木已成舟难以补救。
··················································································································································
10、在倡导服务细分市场的今天,商业地产定位如果是将消费者一网打尽，必定没有突出特色，不能形成差异化。要想在众多地产项目中异军突起, 就必须很好地研究目标消费群，按照目标消费者的需求进行开发, 才能吸引目标人群的眼球。
··················································································································································
11、决定商业地产运营好坏的首要因素在于设计理念，从某种程度而言，设计理念决定一个商业地产项目的成败，未来的运营方向必须和最初的设计理念一致。
··················································································································································